Monday, November 22, 2010

Google's AdSense Gets a New, More Efficient Look


By David Needle
November 10, 2010

Google has unveiled a new interface to its AdSense service for Web publishers that the company says is easier to use and adds a number of control and management features.

The updated AdSense is being rolled out today -- in more than 30 languages -- to AdSense publishers in the more than 200 countries in which it's available.

Google (NASDAQ: GOOG) said it made three key improvements to AdSense in the areas of reporting, control over ads and access to earnings and payment information.

"With this new interface, AdSense is even easier to use, and we're also providing publishers with all the tools they need to manage and increase their advertising revenue," Jonathan Bellack, Director of Product Management for AdSense, said in a blog post. "We used lots of direct feedback from our publishers to make this overhaul."

On the reporting front, Google said it now includes more options for publishers to "slice and dice" data, so they can get a quick view which ads are working -- and which ones aren't.

Google also said it's easier for publishers to control which ads and advertisers they want to appear on their sites. For example, Google moved all the ad controls to one place, on the Allow and Block Ads tab where publishers can filter ads from specific advertisers, categories and ad networks.

Lastly, on the payments front, Google said it's now easier to get quick access to earnings and payment information, and it streamlined the process of running reports and finding relevant features and help, as well as to make account changes.

"Our engineers have spent countless hours making sure that the interface is stable and blazing [sic] fast," said Bellack.

AdSense product manager Rahul Bafna said that publishers he's met with around the world had one clear message; "Data is king. As a result, the new interface lets you slice and dice your data by ad size, ad type or targeting with clear, easy-to-read graphs."

Bafna and other members of the AdSense team, commented on the new release in a YouTube video at the Inside AdSense blog.

David Needle is the West Coast bureau chief at InternetNews.com, the news service of Internet.com, the network for technology professionals.

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